Resumé
WORK HISTORY
- EtsyBrook.com
- New York, NY
- Creator
- August 2011 – Present
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- Operate daily fashion blog that focuses on identifying and setting trends in handmade clothing and other wares with a geek-sartorial bent.
- Curate intriguing, themed collections of clothing and goods from Etsy and other online artisinal marketplaces.
- Cover events that are intriguing to the craft and nerd culture communities.
- Original EtsyBrook-brand posts have also been written for Tor.com and syndicated on multiple online sites including Buzzfeed.com and Geeks Are Sexy.
- CollegeEssayAdvisor.com
- New York, NY
- College Essay Advisor
- August 2007 – Present
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- Founded company that provides college and grad school applicants with advisement on
essay writing and the admissions process.
- Founded company that provides college and grad school applicants with advisement on
- Country Foot Care
- Mineola, NY
- Marketing Director
- September 2010 – Present
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- Renovated and modernized the Country Foot Care brand via digital/internal marketing efforts and an extensive print ad campaign in NY Mag and on the LIRR.
- Project managed the new Country Foot Care website. Wrote all web copy, oversaw production of the multimedia content and integrated social media tools.
- Implement web and content changes; work with SEO/SEM teams to maximize web traffic. Monitor site activity via Google analytics and newsletter tracking software.
- Little Pim Co.
- New York, NY
- Marketing Manager
- October 2007 – September 2010
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- Hired at company’s inception and built marketing, production and office systems from
the ground up. Responsible for local, national, grassroots and social network marketing. - Produced iPhone applications, online games for PBS Kidsplay and Mango Languages,
and the series’ digital downloads. Coordinated production of new physical products. - Maintained fresh web content. Worked with SEO/SEM to maximize web presence.
- Hired at company’s inception and built marketing, production and office systems from
- 11 Penn TV, Rainbow Media
- New York, NY
- Client Services Coordinator
- March 2006 – June 2007
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- Assistant to the Manager of Post Production for AMC, IFC, We and Fuse.
- Responsibilities included creative brainstorming for promo spots, managing client
relations, scheduling and database construction and management.
- The Karpel Group
- New York, NY
- Account Coordinator
- August 2004 – June 2005
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- Spearheaded national press campaigns for fashion, literary, nonprofit and entertainment
accounts including JEWCY.com, My Depression: A Picture Book, and Jim Brickman. - Responsible for print/broadcast/web media, client relations and writing press releases.
- Spearheaded national press campaigns for fashion, literary, nonprofit and entertainment
WRITING EXPERIENCE
- The Williamsburg/Greenpoint News + Arts
- Brooklyn, NY
- January 2008 – Present
- Staff Writer
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- Cover arts and culture for local Brooklyn paper, with a focus on the visual arts, special
events, live music and local businesses. Blog at thewgnews.com.
- Cover arts and culture for local Brooklyn paper, with a focus on the visual arts, special
- Contribute to/freelance for publications including: The Hollywood Reporter, IFC.com,
The Hairpin.com, Etsy.com, Tor.com, HeebMagazine.com, Popmatters.com,
MovingPictures.com, Prefixmag.com, MediaRights.org
EDUCATION
- Boston University College of Communication
- Boston, MA
- Bachelor of Science in Communication, Public Relations Concentration
Liberal Arts Concentration in French - May 2004
- GPA: 3.52/4
SKILLS
Computer: Mac and PC Fluent. Adept in Microsoft Word, Powerpoint, Salesforce,
FilemakerPro, Photoshop and Illustrator, Google Analytics, web research and social
networking. Language: Conversational French.
INTERESTS
Fitness, crafts, sci fi/comics, cuisine, rock poster art and modern illustration.